Exploring the Impact of Leader's Motivating Language on Job Outcomes: A Case Study of a Private School in the Southern Region of Pakistan


  • Rakhshinda Ahmed Deputy Director , QEC , HAND Institute of Developmental Studies
  • Zobia Zaman Trainer at IQCS Innovative Solutions Ltd. South Australia




Communication, Leadership, Motivating Language Theory, Job performance, Job satisfaction, Verbal communication


Communication plays a pivotal role in efficient and successful leadership. Organizations these days are more concerned about every aspect of leadership as it has a major impact on shaping employees’ attitudes and behaviours while helping organizations to gain desired organizational outcomes. This research design attempts and endeavors to examine and investigate the Leaders’ Motivating Language Theory proposed by Dr. Sullivan in 1988. The Leaders’ Motivating Language Scale developed by Mayfield & Mayfield (1995,2015) has been used to examine the impact of the aforementioned dimensions and job outcomes. This is a case study where the research has targeted a private school in the Southern Region of Karachi. The school has 50 teachers working in the primary and secondary levels, and since the population is small, therefore, every member of the population was part of the sample. An online survey questionnaire based on the scale developed by Mayfield & Mayfield (1995,2015) was used to examine the three dimensions of Leader Motivating Language while job performance and job satisfaction were self-evaluated by the teachers. All the components of the survey were explained to the participants, and they were given ample time to turn in their responses. The responses were analyzed through SPSS software, and descriptive and inferential statistics were performed. Paired sample T-test, independent sample T-test, Linear Regressions, and Correlation Coefficients were calculated. The results indicated that the three dimensions of Leader Motivating Language have a positive impact on job performance and job satisfaction. This shall help institutions to focus on training the Principals/Coordinators to be effective leaders and use verbal communication as a strategic tool, allowing teachers to be more responsible, confident and accountable for their tasks. This will create a positive environment for the teachers where they can be more aware of their job performance and job satisfaction.